The Th3rdwave Awards is an annual celebration created to promote, encourage and honour the efforts independent coffee shops and coffee roasters make to move coffee forward in Canada since 2017.
Why it matters in 2020
This year is far from normal. Given the pandemic we thought of postponing the annual celebration, but we believe there is always good in bad. Although there is little to cheer for, there’s still a lot to celebrate.
In the last year, small businesses had to continuously adapt to changing norms and rules for their own survival. The fact that most independent coffee shops are still standing and moving forward with their business is an incredible achievement.This is a true testament to their passion for coffee.
More than ever, it is our responsibility to celebrate their efforts!
There will be votes. There will be winners. But this year’s celebration is about compassion, instead of competition.
Let’s continue to show our support.