Hatch Coffee
Toronto

Supernova

Minas Gerais is a state in Southeastern Brazil whose total land area is larger than Metropolitan France. It is the main coffee growing region of the country, producing about 74% of the national total.

This coffee is sourced from Márcio Custódio and his farm called Fazenda Cetec in Lavras, Minas Gerais. Fazenda Cetec started as a childhood dream. The brothers Márcio and Izonel Junior were born in a humble family, and worked for the coffee farms of the region as coffee pickers in their youth. Knowing the importance of education, the young laborers left the work in the farms and began to dedicate themselves to their studies. After graduating, the brothers became university professors and after a few years as teachers, decided to create their own Technical School called CETEC – Center of Technology – with the objective to provide education for young people from unwealthy households. After more than 10 years of the school’s existence and having trained more than 5000 young people, the brothers decided to make their childhood dreams come true and bought a small farm to revive their passion for coffee. Sadly, Izonel Junior, the eldest brother, passed away only one day after purchasing the farm. As a way of honoring Izonel and the Technical School that helped them achieve their dream, Márcio and his nephew Heitor Botelho decided to name the farm Fazenda Cetec.

The resulting cup reminds us of praline and baker’s chocolate.
Minas Gerais is a state in Southeastern Brazil whose total land area is larger than Metropolitan France. It is the main coffee growing region of the country, producing about 74% of the national total.

This coffee is sourced from Márcio Custódio and his farm called Fazenda Cetec in Lavras, Minas Gerais. Fazenda Cetec started as a childhood dream. The brothers Márcio and Izonel Junior were born in a humble family, and worked for the coffee farms of the region as coffee pickers in their youth. Knowing the importance of education, the young laborers left the work in the farms and began to dedicate themselves to their studies. After graduating, the brothers became university professors and after a few years as teachers, decided to create their own Technical School called CETEC – Center of Technology – with the objective to provide education for young people from unwealthy households. After more than 10 years of the school’s existence and having trained more than 5000 young people, the brothers decided to make their childhood dreams come true and bought a small farm to revive their passion for coffee. Sadly, Izonel Junior, the eldest brother, passed away only one day after purchasing the farm. As a way of honoring Izonel and the Technical School that helped them achieve their dream, Márcio and his nephew Heitor Botelho decided to name the farm Fazenda Cetec.

The resulting cup reminds us of praline and baker’s chocolate.

Coffee origin

Country
Brazil
Region
Minas Gerais
Variety
mundo novo, arara, red catuai, acaia
Altitude
700 - 900 m
Farm
Fazenda CETEC
Producer
Márcio Custódio & Luiza Oliveira
Process
natural
Roast
Medium

Tastes like

🍬
praline
🍫
baker's chocolate

Community reviews

😃

4.3 Outstanding

8 Reviews

Harsh | 😃 4.0 Excellent
Espresso
Très bon!!
February 17, 2024
Joy Lyu | 😍 4.5 Outstanding
Espresso
Chocolate favour is strong! Love it
January 27, 2024
Celine Prell | 😃 4.0 Excellent
French press
Very gentle praline aroma which compliments the flavour profile of this mildly acidic, medium brew cup. Has a sweet aftertaste that gradually develops as well.
January 12, 2024

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